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Ask Sazbean – How do I use HootSuite to feed my blog into Twitter?
Amy from FinishedBasementsPlus asked how to have her blog feed into Twitter using HootSuite. While Amy may be a client, this is a pretty commonly asked question, so I thought I’d share with everyone....
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7 Basic Twitter Statistics
You’ve got a Twitter account and you’re tweeting and retweeting like a maniac. How can you measure how well you’re doing? Well first of all, what’s your goal for using Twitter? Increase sales?...
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Understanding Facebook Page Insights
Facebook provides some pretty interesting statistics for business pages. You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars)...
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Ask Sazbean: Do Twitter Giveaways Work?
Kevin from KidsDesk.net asks: Do Twitter Giveaways work? While it’s hard to get actual numbers from Twitter giveaways and contests, they do seem to work for most of the businesses that use them. Here...
View ArticleConnecting the Dots Between Twitter and The Sale #smcd
I gave a talk last week at Social Media Club Detroit (smcd) on some ways to measure how all those tweets, shares posts and comments relate to achieving business goals. While measurement of social media...
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5 Quick Ways to Monitor What’s Being Said About You
As we’re all aware, the power of social media is the ability to have conversations. Half of a conversation is listening. And you need to be a good listener to have good conversations. Monitoring...
View ArticleConsumer Insights & Analysis Tools and Techniques
Ken Burbary gave a great presentation at FutureMidwest on some tools and techniques he uses to gather consumer insights for clients. I took a ton of notes during his presentation and was happy to find...
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How to Find Your Customers Online
Creating a successful Internet strategy requires understanding who your customers are and what benefits you are providing (why they should buy your product). Once you have a solid understanding of...
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How-To: Setup Monitoring in HootSuite
A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if...
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How-to: Use Netvibes for Social Media Monitoring
Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one...
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A Quick Way to Add a Calendar of Events to Your Blog or Website
Keeping a calendar of events updated can be a real pain. There are all sorts of plugins and widgets that let you add one to your site, but they often require duplicate entry and can be difficult to...
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Best of 2010 – My Favorite WordPress Plugins
2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for...
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Social Media in 15 Minutes Per Day
Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most...
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The Importance of Trust in Your Social Network
You may have already read Trust Agents (affiliate link) by Chris Brogan, or heard him speak on the subject, but having trust within your social network IS extremely important if you want to be able to...
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Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New...
WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. Marketers are also provided with benchmark data...
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How To Become Confident In Your Internet Video Blogs
This is a guest post by Andy Havard, who is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.Video blogs are rapidly taking over the blogging world, but many...
View ArticleChris Brogan Interview – Video creation for business – Future of Publishing
Customers do not listen to sales pitches from people they don’t know like they used to. That’s why it’s more important than ever to use trust agents, people who are seen as experts in the field or...
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Kickstarter No-No’s: How to Avoid Botching Your Kickstarter Campaign
Imagine if bank loans worked like this: You need $10,000 to launch your graphic design company. You’re low on collateral, so you promise the bank that you’ll give them $10,000 of design work (at your...
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Lessons About Brand Image: A Chik-fil-A and Papa John’s Case Study
Protecting your brand image: what you can learn from the mistakes of Chik-fil-A and Papa John’sJust as the Chik-fil-A PR disaster is finally dying down, another fast food giant has made a similar...
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Nestlé’s GMO trial: A Case Study
Following a trial in Brazilian court this week, Nestlé corporation was ordered to begin labeling their food products as containing genetically modified ingredients.Many, if not the majority of Nestlé’s...
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